Everyday Specials

Campaign celebrating the ordinary

We tend to give a meaning to out-of-ordinary situations. Holidays, events, weekends are something we wait for, while everyday life passes by rather unnoticed. How can we practice seeing values in mundane and celebrate pleasures that dailiness offers?

I decided to take a closer look at everyday life. Habits, repetitions, predictability, or what some would call boredom, were my area of interest.
I tried to look for meaning in situations that are easy to overlook and created a project that aims to draw more attention to the little pleasures and connections we have with the space and people around us.